Google Ads management
Google Ads & Shopping for 25,000-SKU catalogs
Feed optimization, catalog-number and product-name campaigns, competitor conquesting and Performance Max structures built for scientific buyers, not impulse shoppers.
- [XYZ: 4.6×]avg. ROAS on catalog-number campaigns
- [XYZ: -38%]cost per order after feed rebuild
- [XYZ: 100%]of spend landing on indexed, in-stock pages
Who this is for
- Stores running Shopping or Performance Max with low or unclear ROAS
- Brands whose buyers search by catalog number, CAS number or product name
- Teams that want paid media coordinated with SEO, not competing with it
Problems we solve
- Product feed errors disapproving thousands of SKUs
- Budget wasted on out-of-stock or thin product pages
- Generic campaign structures that cannot see product families
- No competitor-term or catalog-number coverage
- Reporting that stops at clicks instead of orders
What’s included
Shopping feed optimization
Titles, GTINs, custom labels and supplemental feeds built from your PIM so every SKU is approved and findable.
Catalog-based campaigns
Search and Shopping structures by product family, margin and stock status, with catalog-number and product-name coverage.
Competitor campaigns
Capture buyers searching competitor product names with compliant, comparison-led landing pages.
Performance Max done right
Asset groups by research area, exclusions for out-of-stock SKUs, brand traffic separated.
Landing-page QA
Spend only goes to pages that load fast, show stock and price, and pass our indexation checks.
Order-level reporting
ROAS, CPA and revenue by product family in the same dashboard as your organic data.
How we do it
Account & feed audit
Disapprovals, wasted spend, structure and tracking gaps.
Feed & tracking rebuild
Clean product data and conversion tracking down to order value.
Restructure & launch
Catalog-family campaigns, competitor conquesting, PMax hygiene.
Optimize weekly
Bids, queries, exclusions and creatives reviewed every week.
Pricing
Starting prices. Final scope depends on catalog size and platform. Placeholders until confirmed.
Shopping Essentials
[XYZ: $X,XXX]/mo
Ad spend up to [XYZ: $10k]/mo
- Feed optimization
- Shopping & brand search
- Conversion tracking
- Monthly reporting
Catalog Performance
[XYZ: $X,XXX]/mo
Ad spend up to [XYZ: $50k]/mo
- Everything in Essentials
- Catalog-number & product-name search
- Competitor conquesting
- Performance Max program
- Weekly optimization
Enterprise
[XYZ: % of spend]
Ad spend above [XYZ: $50k]/mo
- Everything in Catalog Performance
- Multi-market accounts
- Dedicated analyst
- Weekly stand-ups
Every engagement starts with a free audit. Request the audit
Frequently asked
Do you manage ad spend or charge on top of it?
We charge a management fee; ad spend is billed by Google directly to your account. Fees are listed above as starting points.
Can you run ads for regulated or research-use-only products?
Yes, within Google’s policies. We structure campaigns and landing pages to stay compliant and flag any products that cannot be advertised.
How do you stop paying for clicks to broken pages?
Every landing URL passes our stock, speed and indexation checks before it receives budget. Out-of-stock SKUs are excluded automatically.
Get a free audit of your Shopping feed and wasted spend.
Get a free AEO audit of your top product and category pages, with a prioritized fix list, in 3 business days.