Life-science & biotech e-commerce
SEO, AEO & paid media for life-science e-commerce
For brands selling recombinant proteins, antibodies, ELISA kits, cell lines, reagents and lab consumables. We make every target, catalog number and application findable on Google and cited by AI engines.
Built on work with catalog-heavy brands such as [XYZ: Beta LifeScience] and [XYZ: MuseChem].
- [XYZ: 18,000]protein pages optimized for one client
- [XYZ: +214%]organic revenue in 12 months
- [XYZ: 3×]AI citations for antibody queries
How researchers actually search
Your buyers do not type ‘buy antibodies’. They search like this:
- By target: ‘anti-CD3 antibody human’, ‘recombinant IL-6 protein’
- By catalog or CAS number: ‘ab12345 price’, ‘7647-14-5 supplier’
- By application: ‘ELISA kit for mouse TNF alpha’, ‘antibody for western blot validated’
- By specification: ‘his-tag purity >95%’, ‘endotoxin-free recombinant’
- By comparison: ‘best IL-6 ELISA kit’, ‘Brand A vs Brand B antibody’
- By question in AI tools: ‘which supplier for recombinant human EGF’
Each of those patterns needs a different page type. Most life-science stores have only one: a thin product page.
What we build for life-science catalogs
Target & application hubs
Hub pages per target, technique and research area that pass authority to every related SKU.
Spec-rich product templates
Host, clonality, isotype, purity, tag, expression system, validation data and storage in crawlable HTML, not PDFs.
Validation & citation signals
Publication citations, validation images and certificates structured so Google and AI engines can read them.
Protocol & FAQ answer blocks
Storage, dilution, cross-reactivity and application questions answered on-page for AI Overviews and ChatGPT.
Catalog-number Shopping
Feed rules for thousands of near-identical SKUs; competitor product-name conquesting.
RUO-aware messaging
Research-use-only language, claims discipline and ad-policy handling built into templates.
Who we talk to inside the lab
- Principal investigators choosing a reagent for a grant-funded study
- Lab managers reordering validated products
- Postdocs and PhD students comparing kits
- Procurement teams checking price, lead time and supplier reliability
Platforms we work in
- Magento / Adobe Commerce
- Shopify Plus
- BigCommerce
- WooCommerce
- Custom PIM-driven storefronts
- Punch-out and distributor feeds
Results in this niche
[XYZ: Beta LifeScience]
Programmatic optimization of recombinant protein pages and application hubs.
Chemicals[XYZ: 9,400]pages newly indexed[XYZ: MuseChem]
Crawl recovery and CAS-number landing pages for a chemical catalog.
Antibodies[XYZ: 3×]AI citations[XYZ: Client 3]
Entity and citation program for an antibody brand.
Frequently asked
Do you understand the science?
Our strategists come from scientific marketing and our content is reviewed by [XYZ: subject-matter reviewer description]. We do not publish claims we cannot source.
Can you handle research-use-only restrictions in ads?
Yes. We structure campaigns and landing pages to stay within Google and Meta policies and flag products that cannot be advertised.
We have 25,000 products. Where do you start?
With the product families that already have demand and margin. The audit ranks them; the first 90 days focus there.
Services for this industry
SEO
Indexation, templates, hubs and authority.
Learn more →AEO
Own Google’s answer features for product questions.
Learn more →GEO
Get cited in ChatGPT and Perplexity.
Learn more →Google Ads
Catalog-number Shopping campaigns.
Learn more →Meta Ads
Retarget the whole lab.
Learn more →Growth packages
All channels under one roadmap.
Learn more →Get a free audit of your top 50 product families.
We check indexation, answer coverage and AI citations for your biggest product lines and send a prioritized fix list in 3 business days.