Large product catalogs
SEO & paid media for stores with 10,000 to 100,000+ SKUs
Chemicals, lab supplies, scientific instruments, industrial parts. When the catalog is the business, crawl budget, data quality and template design decide revenue. We engineer all three.
- [XYZ: 100k+]SKUs handled in one program
- [XYZ: -72%]crawl waste after facet rules
- [XYZ: +9,400]pages indexed in 90 days
The large-catalog problem in numbers
Placeholder figures; we replace them with your audit data.
| Symptom | Typical before | After our program |
|---|---|---|
| Product pages indexed | [XYZ: 38%] | [XYZ: 91%] |
| Crawl requests wasted on facets & sorts | [XYZ: 64%] | [XYZ: 9%] |
| Product pages with unique titles | [XYZ: 22%] | [XYZ: 100%] |
| Shopping feed disapprovals | [XYZ: 3,100] | [XYZ: <50] |
| Category pages with any backlinks | [XYZ: 4] | [XYZ: 60+] |
What we engineer
Crawl-budget control
Facet and sort rules, parameter handling, sitemap segmentation and log monitoring so bots spend time on money pages.
PIM-driven templates
Titles, descriptions, spec tables and schema generated from product attributes; one release improves 25,000 pages.
Duplicate & variant strategy
Canonical, variant and pack-size handling that keeps one strong page per product instead of fifty weak ones.
Category authority
Internal-link engineering and link acquisition aimed at the categories that drive revenue.
Feed quality at scale
Supplemental feeds, custom labels and automated exclusions for Shopping and Meta catalogs.
Catalog health monitoring
Alerts for index drops, template regressions and feed disapprovals before they cost orders.
Good fit if you
- Sell 10,000+ SKUs with variants, pack sizes or grades
- Run Magento, BigCommerce, Shopify Plus or a custom PIM storefront
- Have product pages that are mostly not indexed
- Spend on Shopping ads with recurring feed disapprovals
Not a fit if you
- Sell under 500 products
- Need a one-off blog-content package
- Want rankings without changing templates or data
Frequently asked
Do you need developer access?
Either we implement in your platform or we deliver developer-ready specs and QA the release. Both work; implementation included is faster.
How do you handle 50 pack sizes of the same product?
One canonical product page with variants exposed in structured data and selectable on-page; no separate thin URLs competing with each other.
What platforms are hardest?
None are off limits. Custom storefronts need more spec work; Magento and BigCommerce give us the most direct control over facets and templates.
Find out what percentage of your catalog Google has actually indexed.
Free audit with crawl, indexation and feed diagnostics in 3 business days.